Blue Ferret BlogTip 10-30-06 - Words a Writer Should Never Use
Because I'm feeling irritated and silly today (a weird combination, believe me), I thought I'd list out a few words no self-respecting copywriter should ever use in their work. They're an ideal way to confuse readers and drive off sales. Read, have a laugh, and go back to your day.
"Growth Cycle" - We're not pod people!
"Metro-" anything that's not a big train or a pink polo - Meaning runs away from this, screaming its little head off.
"Breakthrough" - Unless you're talking about Kool-Aid replacing coffee in your workplace, forget about this one.
"Empowered" - This is how your client's employees will feel when their coffee's replaced with Kool-Aid, so be careful.
"Going Forward" - To where? They never answer that one, do they?
"Middleware" - Does anyone actually understand what this means outside of IBM?
"Sustainability" - No, I'd rather read about a product that will break in 3 weeks and ruin my carpets while it's at it. Of COURSE it's going to last a while!
"Best of Breed" - I see this one with software products a lot. I always think the same thing: Does it sit up and bark?
Tags: B2B humor words