Wednesday, June 25, 2003

30 Down, 280 To Go

It's been a while since I've posted here, I know. Apologies, but I've been scrambling to pick up more business lately...with admittedly less success than I'd like. Our economy sure isn't going too well, is it?

Anyway, this is my latest effort - direct-mail postcards. Thanks to a rapidly growing list and a brand new laser printer, I've been able to put together my own direct marketing pieces. They were tested at the Pleasanton Tradeshow last week, and were received well enough to warrant their mass-production.

Sure takes a long time to handwrite out the addresses, though.

However, I read that handwriting addresses adds a personal touch. I'm all for personal touches - they get attention. At Blue Ferret Communications, we're all about attention.

Until next time!

-Chris Williams

Tuesday, June 10, 2003


With summer's arrival, I've begun work on the first Blue Ferret Communications book - "Brochures: Grab With Both Paws". This book will engage the reader with documentation about brochure formatting, effective organization, how to track brochures, and the myriad of roles brochures can serve business, both in print & online.

I will be providing updates here as they surface. For now, most of my work will be dedicated to research and preliminary drafts.