Monday, May 02, 2005

Those Silly Reasons Not To...

Today's subject is expounded upon very cleverly by a copywriter (like me!) in New Jersey (not like me), Dina Giolitto of WordFeeder. It's an article that answers a lot of very pertinent questions about the business of professional writing:
11 Reasons Not to Hire a Freelance Copywriter (and Why They're All Poor Excuses)

Many of these questions I am asked at every mixer and meeting I go to. Oftentimes, the answer given was enough to make people scurry away, and I puzzled over better answers and proper situations to cite that would illustrate the value of copywriting to any business. I am very aware of the value; it's the sharing of it in terms of other people's bottom lines that's hard.

Fortunately for me (and for my fellow copywriters out there), Dina has provided us with powerful ammo!

The value of copywriting is often in dispute - typically by companies and individuals that do not recognize its value. Every single word that a company produces is unconsciously scrutinized from prospects, current customers, vendors, partners, and even competitors. Ultimately, purchasing decisions are made based on what a certain person in the chain feels about you. And the single best way of persuading them to your side is the WORDS you use.

It would take a book to properly illustrate this power. It would take libraries! And libraries have been written. But there will be more libraries. Maybe, one day, we'll all suddenly stop on the street corner and murmur to ourselves, "Ohhh, NOW I get it!"

But for now, we copywriters have 11 answers to 11 plaguing questions. Bonzai!


The above-linked article is copyright 2005 Dina Giolitto of WordFeeder, at and is linked to here with her permission. My sincere thanks to her for allowing me to post it.

Bio: Dina Giolitto is a New-Jersey based Copywriting Consultant with nine years' industry experience. Her current focus is web content and web marketing for a multitude of products and services although the bulk of her experience lies in retail for big-name companies like ToysRUs. Visit for rates and samples.


Post a Comment

Subscribe to Post Comments [Atom]

<< Home